HARADA CORPORATION OFFICIALLY STARTS LOOKING FOR IMPORT COMPANIES AND WHOLESALERS TO SELL earthmeat PRODUCT IN VIETNAM earthmeat¹ --- Plant-Based Meat from Europe - contributing to SDGs
Hanoi, … October 2020: HARADA CORAPORATION, currently selling earthmeat plant-based meat² in Japan, Singapore and Thailand markets, is officially looking for import companies and wholesalers to sell earthmeat in Vietnam.
Being manufactured through unique know-hows, earthmeat has the same texture as real chicken meat an equally mouthfeel. earthmeat is cholesterol free and low in calories and lipids. Also, it has more protein and fiber than the real meat³.
Not only a healthy ingredient, earthmeat is also widely used as an alternative that helps to utilize resources effectively to reduce greenhouse gases in the SDGs perspective.
*1 : The name and logo of earthmeat are trademarks or registered trademarks of HARADA CORPORATION in Japan and other countries.
*2 : earthmeat is mainly made of soy and does not have components from animals.
*3 : The protein content is 19.7g, fiber content is 6.4g and cholesterol 0mg in each labeled component of 100g.
In recent years, each country has made various efforts to achieve the goals of the SDGs: Sustainable Development Goals by 2030. This year, with 10 remaining years until the deadline, it can said that the world has been late in achieving three goals: the 2nd goal (End hunger, achieve food security, improved nutrition and promote sustainable agriculture), the 12th goal (Ensure sustainable consumption and production patterns) and the 13th goal (Take urgent action to combat climate change and its impacts if looking at the progress so far1).
In addition, Vietnam’s, environment has been affected by the popular motorbike usage for daily transportation and the impact of using power plants and factories, with Vietnam ranking 15th in the list of the world’s most polluted countries2 in 2019. Hence, Vietnam has to urgently improve their air pollution, by having most companies focus on producing and selling various products in an environmentally-friendly manner.
Using this alternative source of food could help to minimize the resource usage, and greenhouse emission to contribute to air quality improvement. This is due to the fact that conventional meat consumes a large amount of water and grains in the manufacturing process and also emits greenhouse gas. Furthermore, not only is earthmeat good for the environment due to it being plant-base, it is also considered as a nutritious ingredient for health, becoming widely used for a wide range of people such as the vegetarian or the vegans.
earthmeat was processed and sold for the first time in Europe over 10 years ago and has become a hot topic in food industries in recent times. HARADA CORPORATION currently imports and sells this product in Asian countries such as Japan, Singapore and Thailand.
Consumers can fully enjoy the delicious taste and softness of the meat as it retains the absorbed protein but with significantly reduced amount of fat and calories. In addition, it is also possible to absorb dietary fiber that cannot be obtained from the conventional meat.
・Diverse cooking methods
We can use earthmeat immediately after thawing without having to soak in hot water. It does not require many cooking hours but can easily be applied in various sites. Furthermore, like the regular meat, you can enjoy the delicious taste by baking, frying, and simmering.
・Up to now results
In February 2020, meals including earthmeat were sold in Tokyo Opera city canteen for staff for a limited time.
Besides the abovementioned, administrative organ canteens have also started using from July 2020. Hotel and restaurants have joined the list and it is especially popular with the vegetarian and vegan restaurants.
Mille Feuille cutlet of earthmeat
Mr. Kota Kinoshita – Branch Manager of HARADA CORPORATION, Singapore branch emphasizes:
“Vietnam, Thailand, Singapore, and Japan - these Asian countries definitely have differences in language, culture, or market prices, but I think that “The desire to enjoy delicious, nutritious meals for own health” is a common desire, even for those with different culinary cultures.
We hope that people will have a chance to experience the same excitement I did when I ate earthmeat for the first time. Keeping this in mind, we have prepared earthmeat to reach the people in Asia.
I wish I could have seen the local Vietnamese’s surprise when trying earthmeat during the exhibitions in Vietnam, but sadly, it was not possible due to the recent pandemic.
Currently, we are looking for agencies that want to build up earthmeat’s brand awareness and reputation in Vietnam together. One way this can be done would be through press releases. We hope that one day it can take root in Asia, instead of being a passing trend.”
Company name：HARADA CORPORATION
Capital：3 million JPY
URL : https://www.haradacorp.co.jp/
Nature of business: Import, export, and sales of equipment and materials for numerous industries, including semiconductor, liquid crystals, information and communication, medical care, caregiving, shipbuilding, building, environment, food, and consumer products.
2.IQ Air - World's most polluted countries 2019 (PM2.5)